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Anytime Fitness is Unique

There is not just one item that makes Anytime Fitness unique. It may simply be the perfect blend of many factors that allows an Anytime Fitness health club to be unique and successful. In the information below, we will outline our proven system of keeping expenses low, and provide a business model that will give you an increased competitive edge! For many people, success is dependent on many factors, such as family, friends, hobbies, goals, work status, and having freedom and control of your life. Operating an Anytime Fitness can help you achieve your personal definition of success. By allowing the freedom to work on your own time, the control to make important decisions, the pride of ownership, and the ability to lead a balanced life, becoming an Anytime Fitness franchisee is certainly a unique opportunity. In fact, the primary benefit to owning or working out at Anytime Fitness is the convenience it provides for both owners and members.

Convenience

In today’s time starved world, many people cannot join a club because of their busy, unpredictable schedules. In fact, the biggest objection most prospective members share is lack of time, with the number one reason they selected a particular club being the convenience it offered. With an Anytime Fitness franchise, you may be the most convenient fitness option in your area. With the 24-hour Lockmatic system, your members can workout anytime - 24-hours a day. The Lockmatic system is interfaced with your check-in software and security system. It allows your members to feel secure, even if you or your staff are not there. This system also allows an Anytime Fitness club to be convenient not only for members, but for owners, too. Feeling secure about your club makes it possible to accomplish tasks outside the club and to lead a balanced life. You can go out for lunch, pick up the kids from school, be active in the community, or whatever is important to you.

How does an Anytime Fitness club create revenue?

Membership sales/monthly dues

The majority of your revenue will be derived from membership sales. We will recommend a monthly dues program with a one-time enrollment fee. Each member has the option to pay in full or pay dues each month via EFT (Electronic Funds Transfer). An EFT payment can be made using a credit card, checking account, or savings account. Your membership rates may vary based on area demographics and the offerings at your facility. We can help you set up your pricing structure.

Creating revenue

As an Anytime Fitness owner, we can help unlock the secrets that may help you prosper in the fitness industry. We will supply you with scripts, ads, marketing pieces, and sales and operations manuals, all of which we have developed and used successfully. These items should give the advantage you need to be victorious in your business endeavors.

All new franchisees are required to attend an initial training course. During this training, we will cover:

• Implementing a 9-step sales process to sell more memberships, including how to create more traffic via corporate sales, senior programs, referrals, and more.
• At the first of every month you may receive our “Monthly Success Pack” which may contain new sales tips, marketing pieces, customer service ideas, member retention programs, and ongoing education packets. Other items may include, copies of newspaper ads, direct mail pieces, radio ads, telemarketing scripts, testimonials, referral passes, and marketing plans to follow.
• A toll free number and email interaction for ongoing training or daily questions
• Annual club camps, on site visits, and a chat room for other Anytime Fitness owners to share ideas and thoughts on the fitness industry. We can help you take your ideas, along with feedback from other Anytime Fitness owners, and put them to the test.
• Pre-sale assistance
• How to master incoming and outgoing sales calls
• How to manage your time and handle the day-to-day operations

Other Profit centers

Depending on your time and personal objectives for your club, we can help you set up a variety of revenue centers. Nutrition programs, personal training, tanning and supplements are some of the more effective revenue centers your club can offer.

Controlling Expenses

Remember, increasing revenue is only half of the success equation. Controlling your expenses is the other. Keep in mind that expenses will vary based on the economics of your area but our streamlined operations process will help you shave costs. Our experienced contract negotiating team can also assist you in dealing with landlords, equipment representative and other industry vendors. Here is a list of the largest expenses typical clubs have and how we can help lower them

Monthly Lease

Lease negotiations can be tenuous. Considering the different lease terms, like triple net leases, gross leases, and CAM charges, deciding on a lease option can be daunting if you lack experience in dealing with building owners. Our lease experts can help you achieve the lowest possible rate and make sure the lease is structured with your best interests in mind.

Equipment Purchase

Our equipment expert can work with you on choosing the best equipment for the size of your club and for your budget. Our volume buying power may provide savings to you, as we are able to obtain discounted rates with preferred equipment vendors. We can make suggestions based your market demographics, area competition, your personal preferences, and our experience with other franchisee’s feedback. We can also discuss leasing options and put you in touch with some of the best leasing companies for the fitness industry. 

Insurance

What type should you buy? How much should you have? Where do you get it? These are questions we’re used to handling. Let our experienced team assist you with these important questions.

Payroll

The biggest expense most clubs have (sometimes as high as 50%) is payroll. With the 24-hour Lockmatic access, Internet communication, and our operation systems in place, your payroll will be dramatically lower, if not completely eliminated, as compared to the average fitness center.

The Internet

How can using the Internet benefit my club?

The Anytime Fitness corporate website continues to create brand awareness throughout the country, and we can help you develop your own website. Having a presence on the Internet will enhance your club’s image, communication, member retention, and even new membership sales. Your Internet use may allow you to:

• Potentially increase member retention thru regular communication – mainly through email messages.
• Cut costs by using email messages rather than using the regular mail (a savings of 39 cents each time).
• Use the Internet for efficiency. Making appointments, answering member’s questions, and posting club news.
• Allow new members to join your club using the web.
• Check the billing and payment status of each member.
• Forecast upcoming revenue.
• Use Internet marketing, for example, send email messages to members about profit centers, renewing memberships, and referral programs.
• Minimize problems by allowing members to email their concerns directly to you (with the 24-hour system, you may never see some of your late night members).